Illinois State University (ISU) is the oldest public university in the state of Illinois. With twenty-five thousand students, faculty, and staff at the Red Birds’ Bloomington/Normal campus, public safety is paramount.
Illinois State University approached Epicenter Media & Training with a simple, yet daunting goal: develop a program for ISU to create and maintain a social media team that could assist their emergency management and crisis communications efforts.
Within the next year, team leadership, communications professionals, and volunteers/staff from across ISU’s many departments engaged in a comprehensive training and exercise plan that lead them from idea formation and design thinking to tabletop exercise to actual deployment efforts to support University crisis and emergency communications.
As a result of this initial partnership with ISU, Epicenter has since developed and formalized the concept into what is today known as “SMART” (“Social Media Analysis & Response Team”).
Learn how SMART can be applied to your college/university, hospital, corporate or government campus by downloading the ISU SMART Case Study or emailing firstname.lastname@example.org.
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